Podcasts Can Hit Your Target
Podcasting is growing. Companies like Apple, Stitcher, and Google are making it easier for listeners to find and listen to new programs. If you are unfamiliar with podcasts - think of it this way: It is Radio-On-Demand or Content-On-Demand. As advertisers, you get the strength of demographic targeting, subscriber level interest, and listener loyalty. These 3 ingredients make it easy to speak to the right potential customers and measure advertising performance. MC Media, LLC. has experience with every aspect of podcast advertising as well as production and distribution. We can place your ad within programming that targets your customers or we can work with you to create unique online content for your customers to keep coming back for. With podcast advertising, you receive a low ad cost with the strength of a host's live read in comparison to radio which adds a premium for this service. It is a growing frontier. And, if this sounds like Greek to you, that's OK, we will walk you through it. Contact us, and ask about how we can leverage podcasts into your advertising strategy. |
|